Last updated: 8 October 2026

1. Data controller

The controller of the personal data collected through this website is:

Company name: ABB ALL BRANDS PRODUCTS SL (Sociedad Unipersonal) (hereinafter, MAQUINORYA)
Tax ID (CIF): B27604529
Address: C/ Angustias 32, 28813 Torres de la Alameda (Madrid), Spain
Phone: +34 659 73 09 68
Email: info@maquinorya.com
Website: en.maquinorya.com

MAQUINORYA has not appointed a Data Protection Officer, as none of the cases set out in Article 37 of the GDPR apply. For any question about the processing of your personal data you can contact info@maquinorya.com.

2. What data do we process, for what purpose and on what legal basis?

2.1. Contact forms and email

Data: first name and surname, company, email address, phone number and the content of the message you send us.
Purpose: to answer your enquiry or request for information and keep the contact needed to respond to it.
Legal basis: your consent, freely given when you send us the form or email (Art. 6.1.a GDPR), and taking pre-contractual steps at your request when the enquiry relates to a possible order (Art. 6.1.b GDPR).

2.2. Quotation requests

Data: identification and contact details, company and tax details, and the products or machines you are requesting a quotation for.
Purpose: to prepare, send and follow up the requested quotation.
Legal basis: taking pre-contractual steps at the request of the data subject (Art. 6.1.b GDPR).

2.3. Order management, invoicing and after-sales service

Data: identification and tax details, delivery and billing address, bank details of the account from which payment is made, and order history.
Purpose: to formalise and perform the sales contract, manage delivery and installation, issue invoices, keep the accounts and handle the warranty and technical service.
Legal basis: performance of the contract (Art. 6.1.b GDPR) and compliance with legal obligations in commercial, accounting and tax matters (Art. 6.1.c GDPR).

2.4. Commercial communications

Data: name, company and email address.
Purpose: to send you information about MAQUINORYA machinery, spare parts, consumables, offers and news.
Legal basis: your consent (Art. 6.1.a GDPR) if you are not a customer; and MAQUINORYA’s legitimate interest in promoting products and services similar to those already purchased, in accordance with Article 21.2 of the LSSI, if you are already a customer. In both cases you can unsubscribe at any time, free of charge, using the link included in each communication or by writing to info@maquinorya.com.

2.5. Browsing the website

Data: IP address, browser and device type, pages visited and browsing data obtained through cookies.
Purpose: to allow the technical operation of the site and, if you authorise it, to analyse use of the website in order to improve its content.
Legal basis: legitimate interest in the proper operation of the site, for strictly necessary cookies, and your consent for the rest, in accordance with Article 22.2 of the LSSI. You can see the details in our Cookie Policy.

No automated decisions are made and no profiles are created that produce legal effects on data subjects.

3. How long do we keep your data?

Enquiries and requests for information: one year from the last contact, unless the enquiry leads to a business relationship.
Quotations not accepted: one year from the date of issue.
Customers: for the whole business relationship and, once it has ended, for the legally applicable limitation periods: six years for commercial and accounting records (Art. 30 of the Spanish Commercial Code) and four years for tax matters (Spanish General Tax Law).
Commercial communications: until you unsubscribe.
Cookies: according to the periods indicated in the Cookie Policy.

After those periods, the data are deleted or blocked by technical measures that prevent their processing, except to make them available to public authorities, judges and courts.

4. Who do we share your data with?

MAQUINORYA does not sell or transfer your personal data to third parties for commercial purposes. Only the following may access them:

The web hosting and email provider, as data processors.
The tax, accounting and employment advisers who provide services to MAQUINORYA.
Banks, to manage collections and payments.
Transport companies and installation technicians, when necessary to deliver or commission the machinery.
Machinery manufacturers or suppliers, when essential to process a warranty claim, a spare part or technical assistance.
Google Ireland Ltd. and Automattic Inc., as providers of web analytics and advertising measurement services, only if you have accepted the corresponding cookies.
Public authorities, judges and courts, in the cases provided for by law.

Data processing agreements as required by Article 28 of the GDPR have been signed with all providers that access personal data on behalf of MAQUINORYA.

5. International data transfers

Some of the providers we use, such as Google (Google Analytics and Google Ads) or Automattic (Jetpack), may process data outside the European Economic Area. These transfers are covered by the EU-US Data Privacy Framework adequacy decision or, failing that, by the Standard Contractual Clauses approved by the European Commission, together with any additional safeguards required. Except for those strictly necessary for payment security, these transfers only take place if you have accepted the corresponding cookies.

6. What are your rights?

As the data subject, the law gives you the following rights:

Access: to know which of your data we process and how.
Rectification: to correct inaccurate or incomplete data.
Erasure: to ask for your data to be deleted when they are no longer needed.
Objection: to object to certain processing, including advertising.
Restriction of processing: to ask for your data to be kept but not used, in the cases provided for by law.
Portability: to receive your data in a structured, commonly used format, or have us transmit them to another controller.
Withdraw consent at any time, without affecting the lawfulness of processing carried out before its withdrawal.

To exercise any of these rights, simply send a request to info@maquinorya.com, or by post to C/ Angustias 32, 28813 Torres de la Alameda (Madrid), Spain, stating the right you wish to exercise and attaching a copy of your ID card, passport or equivalent document proving your identity. Exercising these rights is free of charge and we will reply within one month of receiving the request.

Right to complain. If you consider that the processing of your data does not comply with the regulations, or that we have not properly handled the exercise of your rights, you can file a complaint with the Spanish Data Protection Agency: C/ Jorge Juan 6, 28001 Madrid, www.aepd.es. Before doing so, we would be grateful if you gave us the chance to resolve it by writing to info@maquinorya.com.

7. Security measures

MAQUINORYA has adopted appropriate technical and organisational measures to ensure a level of security appropriate to the risk, in accordance with Article 32 of the GDPR, in order to prevent the loss, misuse, alteration, unauthorised access and theft of personal data. Among other measures, the website has an SSL certificate that encrypts communication between your browser and our server.

8. Accuracy of data and third-party data

The user guarantees that the data provided are true, accurate and up to date, and undertakes to report any changes. If you provide data of other people, for example a colleague at your company, you are responsible for having informed them in advance of the content of this policy.

9. Minors

This website is aimed at professionals and businesses and is not intended for children under fourteen. MAQUINORYA does not knowingly collect data from children under that age through its forms.

10. Changes to this policy

This privacy policy may be amended to adapt it to changes in legislation, case law or the way we provide our services. We recommend reviewing it periodically; the date of the last update appears at the top of the document. This English version is a translation; in the event of any discrepancy, the Spanish version shall prevail.